Episode 61 – Focus, Phones, and 10-Year Contracts

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In a show bursting with info, Jim and Bryan welcomed back Mark Dawson for the conclusion of his Facebook ad experiments. They also touched on a trio of tips related to building your author empire, the latest tools introduced at BEA, and the essentials of any marketing campaign. The top 5 news focused on mobile phone reading, John Scalzi’s 10-year publishing deal, the Authors Guild’s attempt at positive PR, Phoenix Sullivan’s analysis of Author Earnings’ data, and Orna Ross’ editorial on the true worst time to be an author. This Week’s Question of the Week: Would you take a 10-year contract if it meant financial security but that all contact with your readers would go through the publishing company?
What You’ll Learn: 
  • The results of Mark Dawson’s SMBS experiments
  • How to create your own author empire
  • The power of focus
  • The latest tools and author services from BEA
  • What three essential things should be part of your marketing
  • How many people are reading on phones
  • Why John Scalzi took a 10-year publishing deal
  • How the Authors Guild is trying to right its wrongs
  • Phoenix Sullivan’s take on the Author Earnings data
  • Why it’s not the worst time to be an author
Links: 
Question of the Week: Would you take a 10-year contract if it meant financial security but that all contact with your readers would go through the publishing company?

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