Episode 309 – IngramSpark, Coronavirus, and Harley Quinn

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What are you going to do to market your books in the second quarter of 2020? If you try something outside of your usual comfort zone, what will it be?

The first quarter of 2020 is almost over, what will you be doing in the second quarter of 2020 to market your books? Maybe something out of your comfort zone? Bryan mentions that he will be having a book description webinar coming soon and H. Claire Taylor is recruiting people for her new class. Be sure to check out Kirsten Oliphant’s Launch Class. This week’s Super Charger Story Course Winner is Dan Thompson. Thank you to our featured Patrons – Woodpecker Wars: Celebrating the Spirituality of Everyday Life, Taking Charge: Making Your Healthcare Appointments Work for You, and The Final Arrangement. The Top Tips of the week include what is causing Indies to give up on google, how you can use content marketing to market not only non-fiction but also fiction, and why your best promotional tool is your readers themselves. The 5 News stories that matter most to indies this week include how Hachette’s 2019 revenue increased by 5% over 2018’s revenue, why Publishers Weekly believes Amazon Publishing has come out on top, how authors can learn from the marketing mistakes from the movie Birds of Prey, what is being done about book scams starting on April 27th, and why Hachette, Amazon, HarperCollins, Simon & Schuster, Macmillan, and Penguin US are all pulling out of the London Book Fair. Question of the Week: What are you going to do to market your books in the second quarter of 2020? If you try something outside of your usual comfort zone, what will it be?

What You’ll Learn:
  • That Google Play may not be worth the effort
  • To use content marketing for your fiction
  • Whether Kickstarter is right for you
  • Where Hachette is making its book money
  • Why Amazon Publishing has the best covers
  • That bad marketing can keep a good book from being found
  • How Ingram is cracking down on dubious author behavior
  • How the Coronavirus is infecting publishing
Links:
What are you going to do to market your books in the second quarter of 2020? If you try something outside of your usual comfort zone, what will it be?

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