Episode 233 – Prolific Works, Paid Editing, and Return on Investment

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Question of the Week: Is it more important to spend money on developmental and copyediting on your first book or to spend it on marketing like book covers? If you had to choose between waiting to publish or going forth without the heavy editing, which would you choose and why?

Will developmental editing or marketing give you the biggest bang for your buck on book one? Would you publish without an in-depth edit? Bryan and Jim have a great show for you this week! Bryan’s getting ready to take a little time off and Jim will have a special guest host for you next week. Jim notes that his Author Accelerate conferences have revealed that a lot of authors are in the wrong category. Winner of the Happy Book Reviews feature is Chuck Manley. Bryan thanks our featured Patrons: SPA Girls – How to Kick Author Overwhelm in the Butt!, The Thing Speaks for Itself, and Dark as the Grave. This week’s hot Tips include how to manage distractions and write more, what authors think the cost of hiring editors, and why patience is the name of the game with AMS ads. The stories that matter most to indie authors are why Target is redacting certain words in book descriptions, how Instafreebie’s rebrand could help you, how slow and steady release schedules can lead to author success, why ad spend and careful monitoring is critical to success, and which strategies and choices helped Kevin Butman to a successful book launch. Question of the Week: Is it more important to spend money on developmental and copyediting on your first book or to spend it on marketing like book covers? If you had to choose between waiting to publish or going forth without the heavy editing, which would you choose and why?

What You’ll Learn:
  • What authors can do to manage distractions and increase productivity
  • What one author thinks about hiring an editor
  • Why patience is a virtue when dealing with AMS ads
  • What Target isn’t saying on its website that’s causing controversy
  • Instafreebie’s new name and why Jim supports the branding change
  • Why rapid release isn’t the only way to huge sales
  • How one author is building his author business in plain sight
  • How a non-native speaker managed to sell over 10,000 copies in his first month
Links:
Question of the Week: Is it more important to spend money on developmental and copyediting on your first book or to spend it on marketing like book covers? If you had to choose between waiting to publish or going forth without the heavy editing, which would you choose and why?

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