Episode 224 – Marketing to Market, Also-bought Updates, and the Golden Age of TV Adaptations

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Question of the Week: If Amazon goes through with its changes to limit also-boughts, will you add more advertising to your marketing to compensate or keep on keepin’ on?

How will you adapt your advertising strategy to accommodate Amazon’s shifting policy on also-boughts? Bryan and Jim are both on hand this week and Bryan has a no-pitch webinar coming up and you get to choose the topic! Last week’s winner of the Happy Book Reviews feature is Laura Martone. Bryan thanks the awesome featured Patrons The Author’s Guide to Ebook Bundling, More Than Monsters, and A Band Director’s Guide to Everything Tuba. Three useful tips include how to effectively bend Amazon’s algorithm to you advantage, why writers underestimate the physical strain that writing takes, and what sales techniques will keep you stuck in the past with you book marketing efforts. We have an Honorable Mention news story regarding server issues for Amazon and Mailerlite. The top stories that are worth a listen this week include how a new Bookfunnel gifting feature can benefit you, why Amazon’s also-boughts could affect your ad strategy, author Galen Surluk-Ramsey’s personal success story, why collaboration and tropes in titles could be the boost you’ve been looking for, which literary writers are looking for television adaptations and why it’s so lucrative. Question of the Week: If Amazon goes through with its changes to limit also-boughts, will you add more advertising to your marketing to compensate or keep on keepin’ on?

What You’ll Learn:
  • How to effectively release your books quickly while saving the best for last
  • Which tips can cut your editing time in half
  • How to keep yourself from getting injured when writing every day
  • Why you need to think about marketing differently from just posting a link
  • How Amazon and Mailerlite lost a little something with server issues this week
  • Why BookFunnel’s Print Codes may be the next big thing for in-person events
  • Why Amazon’s also-boughts test has some authors worried
  • What one author did to earn $3k on a single book with a higher price point
  • How another author hit five-figures while “marketing to market”
  • Why J. Thorn picked the wrong time to get out of horror
  • Why it’s an amazing time to be a writer and to have your work adapted
Links:

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