Episode 21 – New Genres, E-Readers and Pay-Per-Click

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Bryan pushed through his sore throat to chat about this week’s news with Jim on our 21st show. Before we got to our exclusive story about Amazon’s KDP advertising program, we discussed tips on keywords, nonfiction primers for fiction books and a marketing plan that takes an hour a day. We also chatted about responses to last week’s preorder question. Other stories included Kindle Unlimited going international, the total number of books on Amazon, Sports Illustrated’s writing evaluation methods, the success of the New Adult genre and the growth of tablets compared to e-readers. Our Question of the Week: How do you read? Do you use an e-reader, phone, tablet, paperback, audio or something else and why?

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What You’ll Learn: 
  • How authors are planning to use KDP’s preorder feature
  • Why covers, keywords and genres matter when selling books
  • How to use non-fiction to increase your fiction sales
  • What you can do with an hour a day to improve your marketing
  • How Amazon plans to expand Kindle Unlimited
  • The number of books authors are publishing every hour on Amazon
  • What criteria Sports Illustrated is using to assess its writers
  • More details about Amazon’s KDP advertising program
  • How New Adult is making a big splash online and in stores
  • Why e-readers may be on the decline
Links: 
Question of the Week: How do you read? Do you use an e-reader, phone, tablet, paperback, audio or something else and why?

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