Question of the Week: Why do you think Penguin sold Author Solutions? Will the Author Solutions’ new owner expand or retract the company’s reach and why?
The lab segment has returned! J. Thorn dropped by the show to compare his recent results between a successful Facebook ad campaign and a BookBub for his box set. Check out the infographic on our website! After giving props to their latest patron Anthony A. Kerr and his book The Dragon Rustler ( http://bit.ly/dragrust ), Jim and Bryan took on tips about book preview embedding, outsourcing, and idea generation. The Top 5 News included stories on more Amazon title culling, the “secret sauce” of marketing, Pottermore’s big change, reactive editorial selections, and the sale of Author Solutions. This Week’s Question of the Week: “Why do you think Penguin sold Author Solutions? Will the Author Solutions’ new owner expand or retract the company’s reach and why?”
What You’ll Learn:
- How J. Thorn’s Facebook ad campaign compared to his BookBub
- How to give your blog visitors an attractive preview of your book
- What you can do to outsource common stressful author tasks
- Where you can generate some ideas for your next book
- Why Jim was asked to change the title for one of his books
- What the real “secret” to book marketing is
- Why Pottermore may have made a major mistake
- The flaws in trad pub’s editorial decision-making process
- Why there isn’t much to celebrate about Author Solutions’ major change
Links:
Question of the Week: Why do you think Penguin sold Author Solutions? Will the Author Solutions’ new owner expand or retract the company’s reach and why?