Episode 237 – Backlist Bonanza, Apple’s Next Big Thing, and Price Elasticity

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Question of the Week: Which unexpected advertising keywords and targets have provided you with results for your books and why didn’t you think they’d work?

Have you stumbled across some unusual keywords that have given you surprisingly positive results? “Happy Birthday!” to Bryan, who celebrated this past weekend. This week’s Happy Book Reviews Feature winner is Dan Thompson. Bryan and Jim share a hilarious post from William Oday—the ultimate Sell More Books Show spinoff—Bigfoot Big Heart: A Steamy Cleaned Romance. Bryan thanks the Patrons – Cold War: Alien Incursion and Guardian of the Grail. The Hot Tips include why the best keywords may not be your first choice, new ways to win back old email subscribers, and why price pulsing on ebooks can be an effective strategy. The Top News stories that matter to indies this week include the pros and cons of Barnes and Noble’s new print book pre-order feature, how recent changes at Apple could affect authors and increase income, author Katherine Bogle’s success story on rapid release and writing to market, Jim’s thoughts on Apple’s opportunities in the audiobook market, and how author Elana Johnson made massive financial gains in a single year. Question of the Week: Which unexpected advertising keywords and targets have provided you with results for your books and why didn’t you think they’d work?

What You’ll Learn:
  • Why the best keywords might not make sense
  • What you can do to win-back email subscribers
  • Why you should keep in mind that a book’s price is flexible
  • Whether or not it’s worth trying out Barnes & Noble Press and its new features
  • What Apple is up to and how it might affect authors
  • How an author leveraged rapid release and writing to market to quadruple her monthly sales
  • Why Jim thinks Apple could make a play in the audiobook market
  • How one author hit the quarter-mill mark in under a year
Links:
Question of the Week: Which unexpected advertising keywords and targets have provided you with results for your books and why didn’t you think they’d work?

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