Episode 51 – PubSense Summit (Featuring Joanna Penn, Porter Anderson and More)

With Jim and Bryan at the PubSense Summit in Charleston, SC, the dynamic duo decided to get the opinions of some of the great speakers on hand. Joanna Penn (The Creative Penn), Porter Anderson (The Bookseller), Mark Lefebvre (Kobo), Cevin Bryerman (Publishers Weekly), Andra Miller (Algonquin), Shari Stauch (Where Writers Win), and Kristina Radke (NetGalley) gave Bryan their expert insights on the latest developments in self-publishing. Tips included handling one-star reviews, gaining visibility, and using Facebook ads. The news focused on a new Goodreads change, the buyer’s market vs. the reader’s market, author attitudes, the odds of self-publishing success, and the acquisition of Overdrive by Kobo’s parent company, Rakuten. This week’s Question of the Week: If you became a successful author would your attitude change? If you found success would you be corrupted?

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Episode 50 – How Bad Do You Want It?

In their landmark 50th episode, Bryan and Jim had rants and insight, motivation and tough love, and tips and news for your listening pleasure. Listen to the show to learn how to enter their big 50th episode giveaway to win over $150 in prizes! Their trio of tips includes a better way to get ACX bounties, scrappy conference marketing tips, and why you should create courses. The news included stories on deep, philosophical novels, the reality of the writing dream, the next step in Facebook marketing, how to market a series, and five reflective lessons on the authorpreneurial life. This week’s Question of the Week: How bad do you want it?

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Episode 49, Parts 1 & 2 – Author Communities, Getting By and The Startup Mindset (Featuring Our Fans)

This week, we decided to honor our fans by bringing on nine of our superfans to discuss the tips and news. Without them, Bryan might not have made it through his cold and sore throat! The featured guests included Crissy Moss, Alyssa Archer, Leslie Watts, Clark Chamberlain, Perry Constantine, Pete Bauer, Jacob Williams, Stacy Claflin, and Roland Denzel. The tips centered on WattPad, building an author community, and Amazon keyword mastery. The top news of the week touched upon waning ebook sales for trad pubs, the EU’s recent ruling that ebooks aren’t books, the new Author Earnings Dashboard, the getting-by attitude, and the indie startup mindset. A big thank you to all our fans who participated! This week’s Question of the Week: What are some marketing ideas you might be able to pull from other markets that could help you sell more books? read more

Episode 48 – Copyright, Ageism and Author Solutions

Back by popular demand (with over 130 comments), Jim joined Bryan to discuss the latest book-selling news. Before they got down to business, Bryan announced the pre-order of his latest fiction book and the ongoing Spring Multi-Author Facebook Event pitch (which you can find at bryancohen.com/pitch). The trio of tips included advice on reading more, what digital tools to use, and how to publicize your old content. News included stories on an author’s DMCA battle, Amazon advertising success and failure, ageism by a former MFA teacher, and Kristine Kathryn Rusch’s thoughts on indispensability. This week’s Question of the Week: How will the latest news about Nook affect how you do business with them going forward?=&0=&
  • How to read more books every year
  • What 5 tools Jane Friedman keeps going back to
  • Why old content should be a part of your marketing strategy
  • How to deal with a DMCA copyright claim
  • What some authors are doing to make AMS ads work
  • Why authors don’t fit into the boxes of age or income
  • How to become indispensable
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Ted #4: The Light, the Dark and the Ugly (Pre-Order) read more