Episode 104 – Humble Bundle, Isaac Asimov, and Multiple Markets (Live From Austin, Texas)

Question of the Week:Which should you do: write to market or write to multiple markets at once and why?

Live from Opal Divine’s Penn Field in Austin, Texas, Jim and Bryan piggybacked off the Smarter Artist Summit this week to bring you their first ever live show. In front of a raucous crowd, the happiest of hosts thanked their latest patron ( Emma Alisyn and her book Character Sketch & Color http://bit.ly/emcolor ) before launching into a trio of tips about Isaac Asimov’s writing habits, Instagram ads vs. Twitter ads, and an interesting cover art tactic. The news stories included the need to say no to some free promotion gigs, how Fifty Shades of Grey has failed the long tail, a successful book bundling website, how consumers have the choice on what and how they buy, and writing to market vs. writing to multiple markets. This week’s Question of the Week: Which should you do: write to market or write to multiple markets at once and why?

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Episode 103 – Clips, BookShots, and Procrastination

Question of the Week: How will you use Audible’s Clips feature to promote your audiobooks?

smb -front-png With one week to go until their live show in Austin, Jim and Bryan tackled the latest publishing tips and news on the web. Jim has created a new SMBS coloring book! Also, Bryan’s course is available again through Monday ( https://www.sellingforauthors.com/March ). After thanking their latest patrons, Victoria Danann (and her book Carnal – http://bit.ly/dancarn ) and Caro Bégin (and the book Twisting Fate – http://bit.ly/beginfate ), the indie pundits discussed weird in-person marketing tactics, anti-procrastination apps, and six ways to ruin your book marketing. News stories included OverDrive ebooks in elementary schools, James Patterson’s master plan, reader data analytics, one novelist’s opinion about self-publishing, how big indies are making their own imprints, and Audible’s new Clips feature. This week’s Question of the Week: How will you use Audible’s Clips feature to promote your audiobooks?

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Episode 102 – Scams, Tables of Contents, and Digital Book World

Question of the Week: What’s your take on back matter Tables of Contents needing to change and how will this impact you? Will you need to reformat your books?

A front matter firestorm erupted this week in the indie author community, and Jim and Bryan are here to shine some light on it. After thanking their latest patron (W.C. Hoffman and his book Twins of Prey http://www.amazon.com/dp/B00JCSDYTK ), they took on a trio of tips about networking, extroverting, and finding beta readers. News stories included the sins and virtues of email marketing, takeaways from Digital Book World, Data Guy’s first public appearance, Kindle Unlimited scam artists, and Amazon’s knee jerk Terms of Service change. This week’s Question of the Week: What’s your take on back matter Tables of Contents needing to change and how will this impact you? Will you need to reformat your books?

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Episode 101 – Digital Giveaways, Silver Foxes, and Nook UK

Question of the Week: How will the closure of Nook’s UK store impact your author business? Do you plan on continuing to publish to the Nook US store?

It’s Self-Publishing 101 in Jim and Bryan’s 101st episode. After thanking Michael La Ronn and his Author Level Up YouTube channel ( www.authorlevelup.com ), the princes of publishing took on tips about digital Amazon giveaways, cover art, and increasing your revenue. News stories included Amazon’s 2nd physical store, the age of most Kobo readers, publishing’s need for dynamic change, the top subcategories on Amazon, used ebooks, and Nook’s closure of its UK store. This week’s Question of the Week: How will the closure of Nook’s UK store impact your author business? Do you plan on continuing to publish to the Nook US store?

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Episode 100 – Samhain, Advertorials, and Data Guy

Question of the Week: Do you think the Bookseller stepped over the line of journalism with their Author Solutions interview or can they publish whatever they want?

We’ve hit triple digits! Bryan and Jim celebrated how they always do: by tackling the top news and tips of the week. After thanking their patron Jeff Adams (and his Hat Trick Series http://www.amazon.com/gp/bookseries/B00YVWBRYQ/ ) they chatted Facebook, a killer editing combo, and a time-tested promotional strategy. News stories included scamming the bestseller list, Kobo’s POD service, what financially successful authors have in common, the closure of Samhain Publishing, the Bookseller/Author Solutions controversy, and DBW’s interview with Data Guy. This week’s Question of the Week: Do you think the Bookseller stepped over the line of journalism with their Author Solutions interview or can they publish whatever they want?

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Episode 99 – Keywords, Expert Reviews, and Writing to Market (Featuring Chris Fox)

Question of the Week: Which opinion do you trust more when you buy books: experts or friends/Amazon strangers and why?

Chris Fox, the author of Write to Market, visited the show this week for our latest lab segment. Jim and Bryan thanked their patron Kathy Coakley and her book Dad’s Girls ( http://www.kathycoatney.com/dads-girls/ ) before launching into their final double-digit show (#99!). The trio of tips included pointers on burnout, book file sizes, and social media image sizes. The top five news focused on the Amazon recommendation algorithm, Facebook ads, expert reviews, keywords, and Scribd’s latest scale back. This week’s Question of the Week: Which opinion do you trust more when you buy books: experts or friends/Amazon strangers and why?

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Episode 98 – Nielsen, Harry Potter, and Going Wide

Question of the Week: Do you believe Authors Earnings numbers? Do you think they need additional verification? Why or why not?

Jim and Bryan announced their upcoming Live show in Austin on March 29th and a surprise milestone as they approached the big 100 in the show’s 98th episode. After re-featuring Geoff North and his book Thawed: Cryers ( http://bit.ly/thawcry ), the Laurel and Hardy lookalikes tackled tips on group promotions, honing your blurbs, and defining your target audience. News stories touched on the latest Harry Potter book, going wide, the CreateSpace book ban, the case for Amazon Books, and the Author Earnings firestorm. This week’s Question of the Week: Do you believe Authors Earnings numbers? Do you think they need additional verification? Why or why not?

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Episode 97 – Also-Boughts, Business Plans, and Kindle Unlimited 2.0

Question of the Week: Did your page numbers go down on Kindle Unlimited? If so, how far did they drop and how does that make you feel?

Stellar and bittersweet news alike greeted Jim and Bryan this week as they tackled the latest and greatest in the self-publishing world. First, Bryan announced free mailing list training on Thursday at Noon EST with Nick Stephenson (sign up here http://bit.ly/nickbryweb ). After thanking their latest patron M.A. Robbins (and the book The Tilt http://bit.ly/thetilt ), your illustrious hosts discussed tips on also-boughts, social media overwhelm, and audiobooks. News stories included what it means to be a self-publishing success, BookBub’s 98 book marketing ideas, Amazon Books’ call for curators, business plans for authors, Kindle Unlimited’s KENPC 2.0, and Author Earnings’ two-year report. This week’s Question of the Week: Did your page numbers go down on Kindle Unlimited? If so, how far did they drop and how does that make you feel?

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Episode 96 – Raw Links, Wish Lists, and the Long Tail

Question of the Week: What’s the number one thing Amazon could change to improve your life as an author?

Bryan returned to a jam-packed show about long-term sales, wishful thinking, and keeping your reviews. After discussing Bryan’s limited-edition mailing list mastermind ( available at http://www.thousandsofreaders.com ), the self-publishing pair thanked their latest patron (L. Penelope’s Song of Blood & Stone – http://lpenelope.com/books/song-of-blood-and-stone/ ) and discussed tips on systematization, raw links, and conquering Kobo. The news stories included Audible’s new direction, the 50 Shades of Gray legal case, Fakespot, an Amazon wish list, and Long Tail sales. This week’s Question of the Week, “What’s the number one thing Amazon could change to improve your life as an author?”

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Episode 95 – Editing, Shelfari, and Pinching Pennies

Question of the Week: Do you have experience with either peer groups or a professional editor? If so, what are the pros and cons of each?

Alida Winternheimer dropped by the show today to fill in for Bryan as she and Jim took on the top tips and news of the week. After giving props to this week’s featured patron, P.G. Kassel and his book Black Shadow Moon ( http://www.pgkassel.com ), they took a stab at tips related to editing, finances, and marketing methods worth modeling. The subjects of the news stories included Shelfari, today’s marketing trends, finding your voice, Amazon’s new two-tier quality control system, and Hugh Howey’s advice on how to be a writer.

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