In the longest Sell More Books Show to date, Bryan co-hosted the show this week with best-selling indie author Hugh Howey while Jim was fly fishing in Montana. Before we got into the Tip of the Week, Hugh talked about marketing as an introvert and how YouTube videos help him to connect with readers. The tips included tactics related to release strategy, BookBub and Kindle Unlimited. Bryan and Hugh went into depth discussing what’s next for Hugh Howey and Data Guy’s Author Earnings project.
Hugh Howey, self-publishing mogul and influencer will join the Sell More Books Show as a guest host for an upcoming episode to offer commentary and opinions on the issues and news related to the publishing industry. Howey is the author of the runaway fiction hit Wool which he chose to self-publish, thus putting him into the limelight of the indie-publishing movement. Howey is also the source behind Author Earnings, a data report that is exploring the behind the scenes data of indie-publishing.
We went deeper into discussions about the subscription model this week on episode #17 of the podcast. Jim and Bryan also talked about a recent Apple acquisition, the Horror Writers Assocation’s decision to include indies and Author Earnings’ latest report on Nook. Other topics included creating your social media marketing plan, segmenting your email list and selling your first standalone novel. Our biggest news may have been our guest co-host for next week’s show: Hugh Howey! Hugh will sub in for Jim on episode #18. Our Hugh-skewing question of the week: What do you think of Author Earnings? Comment on our website or give us a call at (206) 338-0092.
This episode was jam-packed with news, including the biggest story of the week: Amazon’s release of the Kindle Unlimited service. The latest Author Earnings report, Steve Scott’s massive second quarter, Facebook’s new “Buy It Now” button and Apple’s conditional $450 million settlement also made the news. Jim and Bryan chatted about sharable content, 15-minute marketing techniques and using Amazon’s customer forums to host Q&As. We also unveiled our new voicemail feature allowing listeners to call into the show. You can leave a voice message at 206-338-0092 and we might play your message on the show.
While Jim spent all day recording videos for a college course, Bryan and guest co-host Shelley Hitz from TrainingAuthors.com stepped in to deliver this week’s news. There was a big focus this episode on forging a personal connection with your readers whether it be through encouraging fans to email you, using social media or contacting librarians to get your books in the stacks. Other topics included using Microsoft Word to create book covers, Google Alerts, the news analysts are missing about the publishing industry, getting featured on BookBub and the myth that authors have missed the indie publishing boat. We also debuted a new feature: The Question of the Week. How do you connect personally with your readers? Let us know via email or through the comments on our website.
We reached the double digits this week as we focused on ways authors and publishing platforms are making it easier to reach readers. The Audible and Apple were two examples of companies who have succeeded in removing barriers from entry to reading. Other subjects this week included Flipboard, Craigslist, Amazon categories, indie author fangirls, hard work and the success of author HM Ward.