It’s been 25 weeks since Jim and Bryan decided to give podcasting a go. We kept things rolling along with tips about Pinterest, changing your social media perspective and advanced email list building. After touching briefly on Nook’s continued tailspin, Jim and Bryan chatted about KDP Select, giving up blogging, iBooks and Smashwords, Amazon’s new crowdsourcing program and Amazon and Apple’s family sharing plans. Our Question of the Week: Do you use Pinterest for your marketing? If so, what kind of results have you had?
As Jim and Bryan neared the quarter century mark, they talked at length about Amazon’s recent announcement of the KDP Select All-Stars program. Before they got to that, Jim chatted more about live events and the two of them took on a trio of tips about Gmail productivity, editing, and videos for book club questions. The top five news included stories on Apple’s U2 free album promotion, J.A. Konrath’s 15 tips to increase sales, Joanna Penn’s three-year author-entrepreneur anniversary, the decline of Nook and Amazon’s new $2.7 million KDP Select All-Stars program. This week’s Question of the Week: Will the new All-Stars program get you to go exclusive on KDP Select? Why or why not?
We had a very special edition of the Sell More Books Show this week featuring many of the speakers from Jim’s Author Marketing Live event. J. Thorn, Andrea Vahl, Hunter Boyle, Derek Murphy, Vinny O’Hare, Deborah Carney, Julia Kline, Steve Scott, Sean Platt and Johnny B. Truant all stopped by to take one tip and news story each! Our guests lent their expert opinions to a trio of tips on a Twitter ePub reader, an author site checklist and a Google Chrome plug-in for building your brand. We also touched on author productivity, Espresso Book Machines at Barnes & Noble stores, Google’s disbanding of the Authorship program, Kindle Unlimited and the Kindle Kids Book Creator. Whether you attended Author Marketing Live or not, take this opportunity to hear the speakers in action!
With Jim’s Author Marketing Live event just a few days away, we talked about what it takes to run a live event. Bryan and Jim chatted about this week’s tips: cliffhanger pricing, incorporating video into your platform and when to use KDP Select. The news stories included a publishing company that successfully dropped Amazon, the condensing of non-fiction classics, how audiobook listeners consume content, the recent Guardian $6,000 self-publishing story and David Gaughran’s marketing tips for beginners. We discussed the importance of getting reviews in depth, which formed the Question of the Week: How do you get reviews on your books?
Bryan pushed through his sore throat to chat about this week’s news with Jim on our 21st show. Before we got to our exclusive story about Amazon’s KDP advertising program, we discussed tips on keywords, nonfiction primers for fiction books and a marketing plan that takes an hour a day. We also chatted about responses to last week’s preorder question. Other stories included Kindle Unlimited going international, the total number of books on Amazon, Sports Illustrated’s writing evaluation methods, the success of the New Adult genre and the growth of tablets compared to e-readers. Our Question of the Week: How do you read? Do you use an e-reader, phone, tablet, paperback, audio or something else and why?
To celebrate hitting the big 2-0, Jim and Bryan talked in depth about KDP’s new pre-order feature. Before that, they discussed last week’s marketing question, a Goodreads giveaway tip, the Fancy Hands virtual assistant service and the KDP Sales Rank calculator. Other news items included the success of Paulo Coelho’s social media platform, Amazon’s advertising program, the most influential publishing professionals and the first month results of Kindle Unlimited. This week’s Question of the Week: Will you use KDP’s pre-order feature? Why or why not?
Bryan and Jim reunited in this week’s Sell More Books Show. After discussing last week’s episode (which featured author Hugh Howey), the dynamic duo talked reading, Ted Saves the World’s recent launch, critique groups, email lists and the storytelling app Episode. While Amazon’s Readers Unite campaign was the top story, we also talked same-day book delivery services, Big 5 e-profits, subscription services and selling direct. This week’s Question of the Week: What’s the #1 thing you’ve done to market your books in the last 30 days?
In the longest Sell More Books Show to date, Bryan co-hosted the show this week with best-selling indie author Hugh Howey while Jim was fly fishing in Montana. Before we got into the Tip of the Week, Hugh talked about marketing as an introvert and how YouTube videos help him to connect with readers. The tips included tactics related to release strategy, BookBub and Kindle Unlimited. Bryan and Hugh went into depth discussing what’s next for Hugh Howey and Data Guy’s Author Earnings project.
Hugh Howey, self-publishing mogul and influencer will join the Sell More Books Show as a guest host for an upcoming episode to offer commentary and opinions on the issues and news related to the publishing industry. Howey is the author of the runaway fiction hit Wool which he chose to self-publish, thus putting him into the limelight of the indie-publishing movement. Howey is also the source behind Author Earnings, a data report that is exploring the behind the scenes data of indie-publishing.
We went deeper into discussions about the subscription model this week on episode #17 of the podcast. Jim and Bryan also talked about a recent Apple acquisition, the Horror Writers Assocation’s decision to include indies and Author Earnings’ latest report on Nook. Other topics included creating your social media marketing plan, segmenting your email list and selling your first standalone novel. Our biggest news may have been our guest co-host for next week’s show: Hugh Howey! Hugh will sub in for Jim on episode #18. Our Hugh-skewing question of the week: What do you think of Author Earnings? Comment on our website or give us a call at (206) 338-0092.