We went deeper into discussions about the subscription model this week on episode #17 of the podcast. Jim and Bryan also talked about a recent Apple acquisition, the Horror Writers Assocation’s decision to include indies and Author Earnings’ latest report on Nook. Other topics included creating your social media marketing plan, segmenting your email list and selling your first standalone novel. Our biggest news may have been our guest co-host for next week’s show: Hugh Howey! Hugh will sub in for Jim on episode #18. Our Hugh-skewing question of the week: What do you think of Author Earnings? Comment on our website or give us a call at (206) 338-0092.
This episode was jam-packed with news, including the biggest story of the week: Amazon’s release of the Kindle Unlimited service. The latest Author Earnings report, Steve Scott’s massive second quarter, Facebook’s new “Buy It Now” button and Apple’s conditional $450 million settlement also made the news. Jim and Bryan chatted about sharable content, 15-minute marketing techniques and using Amazon’s customer forums to host Q&As. We also unveiled our new voicemail feature allowing listeners to call into the show. You can leave a voice message at 206-338-0092 and we might play your message on the show.
While Jim spent all day recording videos for a college course, Bryan and guest co-host Shelley Hitz from TrainingAuthors.com stepped in to deliver this week’s news. There was a big focus this episode on forging a personal connection with your readers whether it be through encouraging fans to email you, using social media or contacting librarians to get your books in the stacks. Other topics included using Microsoft Word to create book covers, Google Alerts, the news analysts are missing about the publishing industry, getting featured on BookBub and the myth that authors have missed the indie publishing boat. We also debuted a new feature: The Question of the Week. How do you connect personally with your readers? Let us know via email or through the comments on our website.
We reached the double digits this week as we focused on ways authors and publishing platforms are making it easier to reach readers. The Audible and Apple were two examples of companies who have succeeded in removing barriers from entry to reading. Other subjects this week included Flipboard, Craigslist, Amazon categories, indie author fangirls, hard work and the success of author HM Ward.
We got very classy this week with our guest co-host, thriller and non-fiction author Joanna Penn. The three of us chatted about karma, selling direct and the full-time writing success of hundreds of indie authors. Other topics included box sets, walking podcasts, author crowdfunding, contests, the Amazon-Hachette conflict and apps for authors. Big thanks to Joanna for teaching us how to say Hachette correctly!
We addressed the Amazon-Hachette situation again this week with a good old fashioned rant. We also talked about KDP Select Countdown Deals, building your mailing list with Noise Trade and creating an attractive book page with Bublish. Other topics included selling local, the new Ask the Author feature on Goodreads, whether or not indie publishing is a good business model and a study on authors making living on indie publishing.