This week, we decided to honor our fans by bringing on nine of our superfans to discuss the tips and news. Without them, Bryan might not have made it through his cold and sore throat! The featured guests included Crissy Moss, Alyssa Archer, Leslie Watts, Clark Chamberlain, Perry Constantine, Pete Bauer, Jacob Williams, Stacy Claflin, and Roland Denzel. The tips centered on WattPad, building an author community, and Amazon keyword mastery. The top news of the week touched upon waning ebook sales for trad pubs, the EU’s recent ruling that ebooks aren’t books, the new Author Earnings Dashboard, the getting-by attitude, and the indie startup mindset. A big thank you to all our fans who participated! This week’s Question of the Week: What are some marketing ideas you might be able to pull from other markets that could help you sell more books?
- How to read more books every year
- What 5 tools Jane Friedman keeps going back to
- Why old content should be a part of your marketing strategy
- How to deal with a DMCA copyright claim
- What some authors are doing to make AMS ads work
- Why authors don’t fit into the boxes of age or income
- How to become indispensable
- What David Gaughran found out about Nook’s author services
- How you can be a part of Bryan’s next multi-author Facebook event
- Where you can meet Jim and Bryan in March
- How split-testing your covers could lead to more book sales
- 54 different kinds of blog, podcast or video posts
- Ways to get in touch with readers through mobile platforms
- Why Bryan thinks BookBub rejected him again
- What one book store did to stay in business
- Why Google buying Nook would be a good idea
- How some trad pubs are finding new authors
- What Michael Kozlowski thinks about indie authors
- How Digital Book World called trad pubs out on direct sales
On this week’s show, Jim and Bryan tackled their latest trio of tips, including sharing your book’s title, using Fiverr for short story covers, and hiring virtual assistants. The dynamic duo also discussed news stories related to Mark J. Dawson’s 10,000 reader survey, used e-books, Bob Mayer’s thoughts on traditional publishing, Dean Wesley Smith and the tale of how novels got their length, and Amazon’s new giveaway service. Jim also ranted twice, and it was glorious. The Question of the Week: Would you be okay with a reader re-selling your ebooks? Why or why not?
- How Bryan’s getting through his tough sales week
- What makes a strong book description
- The ways traditional publishers are changing price promotions
- 21 free ways to increase book sales
- What the future could look like for books
- How Jim and Bryan feel about the Harper Lee controversy
- Why French publishers may have a case against Kindle Unlimited
- How writing trendy books can change your career
- What BookBub has coming up for the future
- How Bryan and Jim would start their own BookBub
With Jim off running the Author Marketing Live Virtual event, Bryan welcomed author Robert Scanlon to the program. They discussed tips on Instagram, how to avoid getting sidetracked, and making an author comeback. Bryan and Robert chatted about news related to ebooks at indie bookstores, engagement analytics in fiction, spousal support for authors, the new Kindle Textbook Creator, and Dean Wesley Smith’s 10 reasons to avoid traditional publishing. This episode’s Question of the Week: If you had to make an author comeback, what are the three things you would focus on doing above anything else?
In the first part of this massive two-part episode, Bryan and guest co-host Nick Stephenson discussed tips related to masterminds, high page rank blogs, and his Nick’s own mailing list tips for fiction. They talked about Nick’s strategies in depth, including what he emails his readers and how he rewards fans for joining his mailing list. We also chatted about the #5 news story about Nielsen’s print book stats and Seth Godin’s chat at Digital Book World. Check out part two for the rest of the episode.