In our first show of year two, we introduced a new segment and still came in at under 50 minutes! Thriller author and marketing expert Mark Dawson helped us kick off “The Lab,” a new feature in which successful authors help us experiment with our own books! He’s offering a one-hour consultation giveaway through April 14th at SelfPublishingFormula.com. Jim and Bryan’s trio of tips focused on audio marketing, going mobile, and free image sites. The news stories touched upon virtual book readings, self-publishing in high school, the reader’s journey, the post-gold rush trough, and what self-published authors should focus on. This week’s Question of the Week: Is it time for self-publishers to get over self-publishing?
This week, we decided to honor our fans by bringing on nine of our superfans to discuss the tips and news. Without them, Bryan might not have made it through his cold and sore throat! The featured guests included Crissy Moss, Alyssa Archer, Leslie Watts, Clark Chamberlain, Perry Constantine, Pete Bauer, Jacob Williams, Stacy Claflin, and Roland Denzel. The tips centered on WattPad, building an author community, and Amazon keyword mastery. The top news of the week touched upon waning ebook sales for trad pubs, the EU’s recent ruling that ebooks aren’t books, the new Author Earnings Dashboard, the getting-by attitude, and the indie startup mindset. A big thank you to all our fans who participated! This week’s Question of the Week: What are some marketing ideas you might be able to pull from other markets that could help you sell more books?