In our first show of year two, we introduced a new segment and still came in at under 50 minutes! Thriller author and marketing expert Mark Dawson helped us kick off “The Lab,” a new feature in which successful authors help us experiment with our own books! He’s offering a one-hour consultation giveaway through April 14th at SelfPublishingFormula.com. Jim and Bryan’s trio of tips focused on audio marketing, going mobile, and free image sites. The news stories touched upon virtual book readings, self-publishing in high school, the reader’s journey, the post-gold rush trough, and what self-published authors should focus on. This week’s Question of the Week: Is it time for self-publishers to get over self-publishing?
Jim and Bryan topped Babe Ruth and Roger Maris this week by smacking number 62 right out of the park! After Bryan invited listeners to his Ted Head Games contest, the silver sluggers took on tips about profitability, internal defense, and series resurrection. The news included stories on MacGuffin, Nielsen’s ebook statistics, Apple’s possible switch to 85 percent royalties, the $10,000 self-published book design, and attitudes toward younger writers. This Week’s Question of the Week: If you could meet with the author who spent $33,000 self-publishing (Dr. Nancy Saltzman) what would you say and why?
In a show bursting with info, Jim and Bryan welcomed back Mark Dawson for the conclusion of his Facebook ad experiments. They also touched on a trio of tips related to building your author empire, the latest tools introduced at BEA, and the essentials of any marketing campaign. The top 5 news focused on mobile phone reading, John Scalzi’s 10-year publishing deal, the Authors Guild’s attempt at positive PR, Phoenix Sullivan’s analysis of Author Earnings’ data, and Orna Ross’ editorial on the true worst time to be an author. This Week’s Question of the Week: Would you take a 10-year contract if it meant financial security but that all contact with your readers would go through the publishing company?
Bryan and Jim hit the big 6-0 this week, which made them feel old. This week, they covered a trio of tips on finding free or discounted local books, writing 5,000 words a day for a month, and perfecting your book’s title. They also touched on news stories about 12 essential book marketing tips, giving away books for free, discrimination against indies, Google Play’s shutdown for new authors, and the pros and cons of going pro. This week’s Question of the Week: Does the traditional publishing industry’s behavior toward indies count as sanctioned discrimination? Why or why not?
The dynamic duo of digital debutantes took on their usual trio of tips and the latest in self-publishing news in their 59th episode. In today’s show, you’ll learn about Facebook Custom Audiences, Facebook funnels, and successful autoresponders. You’ll also hear discussions on news stories focusing on Kobo books on planes, clickbait advice, carving your own path, Amazon’s new sales pages, and Google’s upcoming addition of buy buttons to search results. This week’s Question of the Week: Do you like Amazon’s new sales page? Why or why not? Do you think it’ll increase or decrease sales and why?
After a short (and live!) musical interlude, Jim and Bryan tackled the latest publishing industry news and tips. Tips included Chuck Wendig’s 10 authorial self-promotion commandments, Nate Hoffelder’s thoughts on writing for short attention spans, and Jane Friedman’s four questions to ask yourself when building a community. The news stories centered on 100 percent self-publishing royalties, the difficulty of selling digital products, a customer’s lifetime Amazon ban, the five dumbest business practices in publishing, and the latest Author Earnings report. If you answer this week’s question of the week with a video or phone call, you’ll be entered into a drawing for a free year of Author Marketing Club! This week’s question: Should customers be allowed to return an unlimited number of ebooks at any time? Why or why not?
After Bryan chatted about his Facebook Event product launch, the two troubadours tackled tips on brand building, persistence, and working hard to achieve success. They also discussed news on the federal government e-book program for kids, PayPal’s new digital product endeavor, BitLit’s expanding shelfie technology, the music industry compared to the publishing industry, and the latest on Author Solutions. Bryan and Jim are starting a Patreon campaign (like Kickstarter for podcasts), and they want your help to figure out what bonus content to give their followers. This week’s Question of the Week: What bonus content would you like us to provide as pledges on Patreon?
On the launch day of Bryan’s new Facebook Event product, Kindle Sales Blowout, and Jim’s new Author Marketing Institute podcast, the Writership Podcast, the dynamic duo tackled the latest in self-publishing tips and news. The trio of tips included what to do in the worst-case scenario, how to come up with new marketing ideas, and giving your backlist new life. The news stories focused on the success secrets of super authors, the decline of indie bookstores in the U.K., how the Tragedy of the Commons theory applies to self-publishing, Facebook’s Contentgeddon, and the future of disruption in the publishing industry. This week’s Question of the Week: What will the reimagination of the publishing industry look like in 2017 and beyond?
Succinctly working their way through the top news in the biz, Jim and Bryan discussed the latest happenings in the industry. Their trio of tips focused on recording your own audiobooks, pricing your books, and how to market on Facebook. News stories included the topics of indie-only bookstores, a series of stories on audiobooks, London Book Fair, Mark Dawson’s recent feature in Forbes, and author earnings in the U.K. This week’s Question of the Week: Would you submit your book to a self-publishing book store? Why or why not? If there was one in your area, would you consider shopping there?
In another succinct episode, Bryan and Jim talked tips, news, and the most pressing questions of the publishing industry. They discussed tips related to email lists, self-promotion on social media, and the new Book Report tool. News stories included Amazon’s fake review lawsuit, three recent seven-figure publishing deals for indies, the luck factor of publishing, the reasoning behind Oyster’s new online book store, and the traditionally published author survey. This week’s Question of the Week: If you were already successful in self-publishing, would you take a five-book deal for a million dollars?