Episode 183 – Bookfunnel Direct Sales, Hurricane Relief, and Facebook Ads (with Michael Cooper)

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Question of the Week: If you don’t yet use Facebook Ads, what’s the main reason you don’t include them as part of your marketing?

Sci-fi author Michael Cooper joined us today for a longer-than-usual but extremely informative Lab segment. After thanking their patrons, Peak Democracy, The Final Arrangement, and Nightblade, Bryan and Jim tackled tips on pen names, selecting your next story to write, and how to promote your books. News stories included the publishing practices of Marcel Proust, publishers helping hurricane victims, AAP’s ebook sales increase, David Gaughran’s thoughts on why you don’t need cheating, and Bookfunnel’s new direct sales integration. This week’s Question of the Week: If you don’t yet use Facebook Ads, what’s the main reason you don’t include them as part of your marketing?
What You’ll Learn:
  • How Michael Cooper has gotten stellar results from his Facebook Ads
  • Why Bryan and Anne R. Allen disagree on one point about pen names
  • Why you shouldn’t just look at genre when selecting your next book to write
  • Why you shouldn’t just focus on price when promoting your books
  • How Marcel Proust scammed a French newspaper when self-publishing his book
  • How you can give back to hurricane victims using your books
  • What surprising statistic the AAP showed off in its latest report
  • Why David Gaughran doesn’t believe cheating is ever necessary
  • Why Bookfunnel’s new direct sales integration is a game-changer
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