Episode 176 – IndiePicks, YA Hate, and Hallmark Publishing

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Question of the Week: Is it fair for readers to leave customer reviews en masse if they haven’t yet read the book? How can publishers and retailers avoid situations like this in the future?

Director of Content Abigail Dunard visited the show this week to talk tips and news with Jim. After thanking their patrons, We Own the Sky, Kick Author Overwhelm to the Curb, and The Newbie’s Guide to Sell More Books with Less Marketing, Jim and Abigail discussed tips on major marketing campaigns, six-figure steps, and reader on-boarding. News stories included Amazon’s new shipping policy, Hallmark Publishing, David Gaughran’s brush with Amazon iron fist, IndiePicks, and a contentious campaign fighting a popular YA book. This week’s Question of the Week: Is it fair for readers to leave customer reviews en masse if they haven’t yet read the book? How can publishers and retailers avoid situations like this in the future?
What You’ll Learn:
  • How authors can take their marketing to the next level with a major campaign
  • How writers can build their careers with tips from six-figure authors
  • How authors can decrease their newsletter spam reports and unsubscribes
  • What Amazon policy changes will affect third party sellers and buyers
  • What new developments at the Hallmark Channel could mean for indies
  • Why one author says Amazon only cares when the exclusivity rule is broken
  • What new resource is hoping to connect indie authors with librarians
  • Why some readers are protesting a controversial YA book via Twitter
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