Episode 162 – Fake News, Buy Boxes, and Activating Fans

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Question of the Week: What are some ways you could activate your true fans to become evangelists for your books? How do you think your readers would react?

Are ebooks doomed? While that’s what CNN would like you to believe, Jim and Bryan are here to tell you otherwise. This week, after thanking their patrons The Ten-Year Turnaround, Hypercage, and Sell More Books with Less Social Media, the publishing powerhouses talked tips on working with experts, activating your readers, and getting your also-boughts working for you. News stories included EU antitrust proceedings against Amazon, Tor’s audio experiment, an incentive for authors published through Amazon imprints, buy boxes going to the lowest bidder, and fake news about ebook sales being down across the board. This week’s Question of the Week: What are some ways you could activate your true fans to become evangelists for your books? How do you think your readers would react?

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What You’ll Learn:

  • How authors can tell the real experts from the posers
  • How authors can activate their readers into true fans and evangelists
  • How authors can optimize their Also-Boughts and why it is important
  • What compromises Amazon is making to continue to sell in the EU
  • How a new publishing experiment at Tor Labs is shaping book production
  • What new resource Amazon is only giving to its imprint authors
  • Why new changes to Amazon’s Buy Box are upsetting publishers
  • Why reports about ebook sales dropping are dubious at best
Links:
Question of the Week: What are some ways you could activate your true fans to become evangelists for your books? How do you think your readers would react?

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