Episode 136 – Email Subscribers, Prime Prices, and the First $1,000

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Question of the Week: Have you noticed a decrease in email subscriber numbers? If so, what have you done to try to help numbers pick back up?

H. Claire Taylor subbed for Jim this week as the comedy duo of Cohen and Taylor took on the Sell More Books Show. After thanking their patrons Patrick O’Donnell ( http://bit.ly/mdcitypod ), C. Steven Manley ( https://www.amazon.com/gp/product/B00U3DW6MY ), and L. Penelope ( http://lpenelope.com/books/song-of-blood-and-stone/ ), Bryan and Claire chatted about tips on advertising, dictation, and BookBub featured deals. News stories included Books-A-Million self-publishing packages, an Amazon reading service for kids, a new pricing policy at Amazon Books, Steve Scott’s 17 steps to $1,000 in publishing, and authors struggling to get email subscribers. This week’s Question of the Week: Have you noticed a decrease in email subscriber numbers? If so, what have you done to try to help numbers pick back up?
What You’ll Learn:
  • Where authors will get the biggest bang for their advertising buck
  • How authors can start dictating their stories and why they should
  • What one author learned from BookBub promotions
  • What self-publishing packages Books-A-Million has to offer
  • How Amazon is helping kids learn to read through text messages
  • How Amazon Prime members will benefit from new pricing policies
  • How 17-steps can lead authors to their first $1,000 in book sales
  • Why some authors believe it’s more difficult to get email signups
Links:
Question of the Week: Have you noticed a decrease in email subscriber numbers? If so, what have you done to try to help numbers pick back up?

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  • Many thanks for including my post on the best book promoters among these great links!

    • Bryan

      Sure think, Nicholas. Best of luck on continuing to grow the survey!

  • QOTW – No.

    • Bryan

      Short and sweet.

  • So far my books are about health, fitness, and ‘wellness,’ and these people aren’t necessarily serial readers. Serial fiction readers might indeed by inundated by email newsletters.

    I wonder if that dude’s book is good. If it’s not, no one’s going back to the front of the book to sign up.

    • Bryan

      Yeah, it’s very possible a lower quality book could cause that very same issue :).

  • Spider McGee

    Good show. I don’t really have a comment, just wanted to chime in so no one accuses me and Jim of being the same person.

    R.I.P. Leonard Cohen. I know you can’t be related to him, Bryan. “Cohen” must be as common “Smith” in a certain demographic.

    • Bryan

      It is common :).

  • I’m still in the haven’t figured this whole email list thing out camp so I have nothing to go in with regards to this question. I must say that I have not signed up to many lists because I don’t want my inbox flooded. I prefer to subscribe to blogs via feedly.

    • Bryan

      Currently, I’m playing around with Mailerlite as an easy to understand mailing list site that’s free to start and has all the basic features you need. May be worth a look.

    • Here are some good resources on the whys and hows of email by Kirsten Oliphant.

      She’s got a book and a course. Here’s the book on Amazon.

      https://www.amazon.com/Email-Lists-Made-Writers-Bloggers-ebook/dp/B01HLLYCA4

    • And the course. I can’t find a way to link to it directly, but scroll down to the bottom. It’s only $4.99 right now.

      EMAIL LISTS MADE EASY FOR WRITERS & BLOGGERS http://createifwriting.com/store/

      • Bryan

        Kirsten has good stuff! Thanks for the link.

    • I should be more specific. I have a Mailchimp account. What I haven’t figured out is what to mail out or how often to do it. Then there’s the whole get subscribers thing. Am looking into the link Roland Denzel included in his reply.

      • Bryan

        I’ve also got a little series on this Edwin. Check out sellingforauthors.com to watch some videos on the subject.

  • I recently had a large increase in email subscribers. I’ve been working hard, trying different things to grow my list. A few things that seemed to have worked for me: adding a 7-series auto responder email sequence to new subscribers (thanks to Bryan and his Selling for Authors course), giving a free short story in the welcome email, being more personal in these emails, participating in an author group promo where those who entered the contest had to opt-in to the featured authors’ lists, running my own promo giveaway and ASKING if they want to be added to my list, changing the content of my newsletters by making them more fun, asking questions to encourage engagement and adding a monthly tips column. A lot hasn’t worked like FB ads and reader magnets in the front/back matter of my books.

    • Bryan

      Good stuff, Kathy! Glad I’ve been able to play a role in helping :).

  • Chris Syme

    To paraphrase a Jerry Seinfeld-esque quote, “You know how to get the email subscriber, you just don’t know how keep the email subscriber.” Whenever a popular marketing strategy gains mainstream adoption and everyone is doing it, it’s time to evolve. Your goal isn’t to keep up with other authors, the goal is to keep up with the subscribers. They want to connect–even in email. Warm-up sequences, poll questions, and any other “strategy” you use to warm up your subscribers has to be engaging. Email marketing is becoming very much like social media. If you want people to stay with you, engage, engage, and give value.

    • Bryan

      Haha, good Seinfeld quote ;). Engage, engage, engage!