Episode 103 – Clips, BookShots, and Procrastination

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Question of the Week: How will you use Audible’s Clips feature to promote your audiobooks?

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With one week to go until their live show in Austin, Jim and Bryan tackled the latest publishing tips and news on the web. Jim has created a new SMBS coloring book! Also, Bryan’s course is available again through Monday ( https://www.sellingforauthors.com/March ). After thanking their latest patrons, Victoria Danann (and her book Carnal – http://bit.ly/dancarn ) and Caro Bégin (and the book Twisting Fate – http://bit.ly/beginfate ), the indie pundits discussed weird in-person marketing tactics, anti-procrastination apps, and six ways to ruin your book marketing. News stories included OverDrive ebooks in elementary schools, James Patterson’s master plan, reader data analytics, one novelist’s opinion about self-publishing, how big indies are making their own imprints, and Audible’s new Clips feature. This week’s Question of the Week: How will you use Audible’s Clips feature to promote your audiobooks?
What You’ll Learn: 
  • How to enroll in Bryan’s Selling for Authors course
  • Wacky marketing methods to try in person
  • How to stop yourself from procrastinating
  • Six major sins of book promotion
  • How OverDrive is spreading the love of children’s ebooks and reading
  • James Patterson’s plan for getting more people to read
  • How to use reader data to sell more books
  • Why one novelist compares self-publishing to the dark side
  • What some successful authors are doing in the publishing world
  • How Audible’s new feature could be a game changer
Links: 
Question of the Week: How will you use Audible’s Clips feature to promote your audiobooks?

get show updates

  • Honoree Corder

    I’m so excited to share some of my “readers” favorite clips in newsletters and on Facebook. I’m sure I’ll think up other ways! It’s such a cool feature! In other news, one more week!!

    • Bryan

      Agreed and agreed!

    • WendyHJones

      Great idea Honoree. Thanks for that

  • Daniel Martone

    Hey… I did also say you guys would do great. 😉

    • Bryan

      I know, I know :).

  • Daniel Martone

    What an amazing tool to help authors and fans promote audio books… but why in the world would you launch this without it working on Android (which even the Kindle Fires uses). That is frustrating.

    • Bryan

      Yeah, no idea on that. Come on, Amazon programs!

  • Connie B. Dowell

    Looks like a great tool. Alas, I don’t yet have anything out in audiobook, but I hope to someday.

    • Bryan

      It’s the new wave!

  • Can’t believe I’m the first one to post a pic. I win.

    • Bryan

      Classy!

  • QOTW – I’ll share some of my own clips, and maybe have contests to encourage people to share clips of my book. …as soon as I get an audiobook up. 😉

    • Bryan

      Nice :).

  • I thought this was an excellent insight from the discussion – publishers bet on books like venture capitalists bet on companies – love this idea! Plus, as an author, we should work towards production because unlike a company, we can have 10-20 “attempts” over a few years and maybe 1 (or more) will hit big!

    • Bryan

      Jim’s a smart one :).

  • This is a wait and see question for me. As a Canadian I first have to figure out the best way to get my book on Audible. Once there I have to convince people to click on any links I post and actually listen. Like so many other marketing avenues out there name recognition may need to come first. When it does this could be a valuable tool to use.

    • Bryan

      Start a U.S. company? Maybe Audible will pull a UK and start in Canada soon.

  • Eddie Jakes

    I don’t know if it’s possible but, if it were possible to have a snippet of the audiobook play in the background while people surf your website … oh the possibilities. It would give them a taste of the story and the audiobook itself.

    • Bryan

      Ooh, definite possibility. Good thought, Eddie.

  • WendyHJones

    This is Wendy H. Jones the author who uses a noose, bullets and syringes to sell her books. I was delighted to get a mention. I listen to your show every week and it’s one of my must listen to podcasts. You are one of the recommended podcasts in my book marketing book. Thanks for all you do and for encouraging this author

    • Bryan

      That’s fantastic, Wendy :). Thanks for stopping by to say hello. We’re really glad you enjoy the show AND that you go out there and try things to see what works. Very cool display idea. Keep up the good work!

  • Abigail Dunard

    I couldn’t resist adding glitter to this page.

    • Bryan

      YES! That’s so great. I hope @jimkukral:disqus takes a look at this :).

  • Crissy Moss

    I’m late to the party, but I thought I’d throw mine in the hat.

    • Bryan

      Oooh. @jimkukral:disqus we have another entry :).

    • Awesome!

  • I’m catching up on back episodes, and I think the indies selling to school idea is intriguing. If America is too big, what about starting it in a smaller country, like Singapore? It might be easier to pitch to schools, although the fact that Amazon doesn’t sell there (only kobo and ibooks) might pose a problem to Amazon Select authors.

    • Bryan

      An interesting idea. I think that the tough part with that is reaching enough English-speaking readers. Thanks for listening, Eustacia!

      • Actually, the native language of Singaporeans is English, so I don’t think there would be a problem there :p (We all speak English + our mother tongue)

        • Bryan

          Haha, and that’s where my ignorant American-ism comes in :). Very cool!