Episode 224 – Marketing to Market, Also-bought Updates, and the Golden Age of TV Adaptations

Question of the Week: If Amazon goes through with its changes to limit also-boughts, will you add more advertising to your marketing to compensate or keep on keepin’ on?

How will you adapt your advertising strategy to accommodate Amazon’s shifting policy on also-boughts? Bryan and Jim are both on hand this week and Bryan has a no-pitch webinar coming up and you get to choose the topic! Last week’s winner of the Happy Book Reviews feature is Laura Martone. Bryan thanks the awesome featured Patrons The Author’s Guide to Ebook Bundling, More Than Monsters, and A Band Director’s Guide to Everything Tuba. Three useful tips include how to effectively bend Amazon’s algorithm to you advantage, why writers underestimate the physical strain that writing takes, and what sales techniques will keep you stuck in the past with you book marketing efforts. We have an Honorable Mention news story regarding server issues for Amazon and Mailerlite. The top stories that are worth a listen this week include how a new Bookfunnel gifting feature can benefit you, why Amazon’s also-boughts could affect your ad strategy, author Galen Surluk-Ramsey’s personal success story, why collaboration and tropes in titles could be the boost you’ve been looking for, which literary writers are looking for television adaptations and why it’s so lucrative. Question of the Week: If Amazon goes through with its changes to limit also-boughts, will you add more advertising to your marketing to compensate or keep on keepin’ on? read more

Episode 223 – Author Mindset, Silly Surveys, and Expanded Distribution

Question of the Week: Aside from an income survey, what kind of survey of the author community do you feel would be the most helpful for you and why?

If you could design a survey for the author community, what information would you gather? Jim is back on the show this week and he and Bryan had a great July 4th. Bryan announced the Happy Book Reviews winner Will Brown and the guys thank their iTunes reviewers for the great feedback. Bryan thanks the wonderful Patrons Nightblade, Gone, and The Cordova Vector. The fabulous weekly tips include how to get creative about your writing time, which tips can save you tons of time during the edit, and what marketing mistakes you might be in danger of making. Honorable mention story is who got the boot at Barnes and Noble. The top five stories that matter this week include how Amazon is expanding the ebook market, what’s pushing Createspace toward obsolescence, how one author revived old books, are author surveys uncovering truths or muddying the waters, and how mindset can increase monthly sales by ten times. Question of the Week: Aside from an income survey, what kind of survey of the author community do you feel would be the most helpful for you and why? read more

Episode 222 – Renaming Awards, Building Your Backlist, and the Dome of Silence

Question of the Week: Do you think Association for Library Service to Children made the right decision to rename its award? How do we best distinguish between racist themes, characters, and authors when looking back on books from the past?

Do you think the Association for Library Service to Children made the right decision in their attempt to airbrush history? Should history be rewritten? Bryan Cohen is flying solo this week, but the sound effects king Jim Kukral will be back next week! Our fabulous featured Patrons include Slow Burn: Zero Day, The Final Arrangement, and Wanderer’s Escape. This week’s Happy Book Reviews Feature winners are Darren Sapp and Franki Kidd. Get ready for hit tips including how to use the Dome of Silence to get great feedback on your writing, why extreme calendaring is the new sport for you, and which milestones and achievements can motivate your future projects. The five news stories that deserve your attention this week are why pronouns won’t double your income, which sales strategies can help you go wider than wide, how Wattpad is becoming the launchpad for original film and television content, when is it all right to airbrush history—if ever, and how author Barry Hutchinson combined a backlist and a rapid release strategy to explode his income. Question of the Week: Do you think Association for Library Service to Children made the right decision to rename its award? How do we best distinguish between racist themes, characters, and authors when looking back on books from the past? read more

Episode 221 – Sharing Drafts, Direct Taxes, and Scrivener to Vellum Conversions

Question of the Week: Would you ever consider relaunching any of your books? If so, what strategies would you use to get them right the second time around?

If you could have a “do-over” on launching any of your titles, what would you change? Bryan’s voice is back and Jim survived a horrendous landscaping accident! Remember to take advantage of the payment plan for the Sell More Books Show Summit tickets before it disappears on July 4th. Bryan thanks this week’s wonderful featured Patrons: How to Fight Fair in Your Marriage, Divorced Dad, and Somebody’s Darling. This week’s Happy Book Reviews Feature winner is Steeven Orr! Some great tips include how to integrate Scrivener and Vellum, What the hot new marketing GIF collection can do for you, and why you might want to use a tone analyzer to evaluate your writing. Honorable Mention goes to the launch of Prime Reading in France. The five top news stories in this episode include how to use your existing social media to launch your first book, a relaunch success story from Danielle Romero, how to keep writing in spite of health issues, why you might want to serialize your rough draft to build readership, and you may have to collect sales tax in the near future. Question of the Week: Would you ever consider relaunching any of your books? If so, what strategies would you use to get them right the second time around? read more

Episode 220 – Rapid Fire Releases, Gifting Multiple Copies, and Price Point Testing

Question of the Week: If you were to become a big-name author, how would you handle your finances to ensure that unscrupulous people wouldn’t siphon your funds behind your back?

When you hit the big time how do you plan to be smart with your money and protect your financial future? This week’s Happy Book Reviews Feature winner is Randy Green! Bryan is a little under the weather so Jim takes a moment to thank this week’s wonderful Patrons: Guild of Tokens, Planet Dead One Shot, and Gold Frankincense and Myrrh. This episode’s tips include how to compare KDP Print and Createspace, why you want to control your Also Boughts, and what price points will actually hurt your sales. The stories that fought their way to the top this week are how Amazon is bundling short stories and audio, what author M. A. Robbins did to hit his biggest month ever, why Amazon’s new gifting feature won’t actually effect sales numbers, when a rapid fire release strategy can really boost sales, and why you should take control of your finances with confidence. Question of the Week: If you were to become a big-name author, how would you handle your finances to ensure that unscrupulous people wouldn’t siphon your funds behind your back? read more

Episode 219 – Relaunching, Going Wide, and Audio-Only Stories

Question of the Week: Do you see Amazon sticking with the Audible model of $15 for one book (and its Channels content) per month or will it shift to an Unlimited model and why?

How confident are you that Amazon will keep current pricing with Audible? Bryan and Jim marvel at 219 straight weeks of podcasts and remind listeners to get Summit 2019 tickets before they are sold out. Bryan calls for indie author success stories and announces the QOTW winners. The guys thank ALL our wonderful Patrons. Bryan and Jim have some helpful tips like using the right credit card to get points from your ad spend, how to re-invigorate your New Year’s resolutions, and which activities will help increase your productivity. The big news stories this week were how Chance Carter had to pay the piper, what are Apple and Amazon’s reader conversion plans, why one author is going wide for a launch advantage, why Amazon is taking a page from brick and mortar for pricing, which author’s series reboot hit the Top 1,000 in the Kindle Store, and why Amazon and Apple are in an audio content war. Question of the Week: Do you see Amazon sticking with the Audible model of $15 for one book (and its Channels content) per month or will it shift to an Unlimited model and why? read more

Episode 218 – Tiffanygate, Bonus Content, and Fight Club

Question of the Week: Given the fact that Amazon likely can’t stop ALL of the scammers ALL of the time, how will you best carry on without letting stories of bad practices dismantle your writing and marketing tasks?

What can you do to avoid getting derailed by stories of scammers on Amazon? Bryan returns from his trip to Virginia and he and Jim have a fantastic announcement about the Sell More Books Show Summit 2019. There’s a quick clarification regarding Reddit, a shout out for SMBS Bingo and then on to thank the Patrons, including Awakening Forever, Character Sketch & Color, and Twins of Prey. This week’s hottest Tips cover how to prevent procrastination with a daily routine, how to design a quick and useful logo, and which tools can create the launch buzz you need. The stories that made the news this week are why the Barnes and Noble CEO is out of touch, what happened to the author of Fight Club, why indie sci-fi and fantasy titles are keeping pace with trad pubbed ebooks, why diamonds aren’t always a girl’s best friend, and which strategies are not okay with Kindle Unlimited and who doesn’t seem to care. Question of the Week: Given the fact that Amazon likely can’t stop ALL of the scammers ALL of the time, how will you best carry on without letting stories of bad practices dismantle your writing and marketing tasks?

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Episode 217 – Disappearing Reviews, RNA Indies, and Reddit with Leo Petracci

Question of the Week: Were your books impacted by last week’s purge of Amazon reviews? What will you do to ensure you continue to get more legitimate reviews in the future?

Are you taking steps to get more legitimate reviews on Amazon? Jim is back from fishing and he and Bryan both have great sales this week there’s the Happy Book Reviews summer deal from the Author Marketing Club. And it is the LAST day on Bryan’s book descriptions sale. The guys offer up a big thank you to this week’s Patrons – The Awakening, Carnal, and Twisting Fate. Also, Leo Petracci joins the fellas for their first lab segment in ages! There are three Hot Tips in this week’s show including when to relaunch a lagging series, how authors can rebuild their creativity by unlearning what they know, and what makes a successful cross-promotion. This week the five stories that made the news are why indie romance authors are finally getting a say in the UK, what prompted Amazon to crack down on serial returners, which tale of eBook woes and wins holds true, how to get out of Audible Romance, and who gets to review and who has limitations. Question of the Week: Were your books impacted by last week’s purge of Amazon reviews? What will you do to ensure you continue to get more legitimate reviews in the future?

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Episode 216 – Kindle Worlds, Shopping Actions, and Social Media Stories

Question of the Week: Did Amazon end the Kindle Worlds program because of something major behind the scenes or was it the result of underperformance? What’s your reasoning for your choice?

Is something sinister afoot with the recent ending of Kindle Worlds or simply poor ROI for Amazon? Bryan welcomes his guest cohost Rachael Herron and offers listeners a heck of a summer deal on book Happy Book Reviews from the Author Marketing Club. And Bryan is still running his sale on book descriptions through May 30th. Rachael and Bryan offer up a huge thanks to this week’s Patrons – Angelborn, Dad’s Girls, and Black Shadow Moon. Hot tips of the week include how to get more reviews, why friends are not the best editors, and what to do about online bullies. This week’s top five news stories take us through who needs a morality clause in their contract, how to use social media Stories to your advantage, what are the pros and cons of direct sales, which author is most recently under attack from pirates, and why is Kindle Worlds getting the Deathstar treatment from the Amazon galaxy. Question of the Week: Did Amazon end the Kindle Worlds program because of something major behind the scenes or was it the result of underperformance? What’s your reasoning for your choice

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Episode 215 – Summit Recap, LitRPG Sneak Attack, and the Trademark Rebellion

Question of the Week: What would you do if your KDP account was suspended? How would you protect your account in the future?

Are you prepared to handle something like having your KDP account suspended? Jim and Bryan discuss the fabulous feedback from the Summit and Bryan offers a Book Description coupon to give folks a chance to get in at the lower price before the increase at the end of the month. Jim shares an update on his journey into the fiction world. The guys offer up a big thanks to the Patrons – Prometheus, The Dragon Rustler, and Monkey Justice. This week’s “must try” tips include Rachael Herron’s approach to streamlining revisions by keeping theme in mind, how authors can create one thousand true fans, and why offering a prequel novella may be the best way to draw readers into your series. This weeks top five news items will show you how you stack up with your social media marketing efforts, what benefits can be earned through a flagship series, why novelists face a different dilemma from their nonfiction counterparts, who is rebelling against the latest trademark-gate, and which authors are feeling the heat from Amazon’s scam filters. Question of the Week: What would you do if your KDP account was suspended? How would you protect your account in the future?

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