Bryan and Jim hit the big 6-0 this week, which made them feel old. This week, they covered a trio of tips on finding free or discounted local books, writing 5,000 words a day for a month, and perfecting your book’s title. They also touched on news stories about 12 essential book marketing tips, giving away books for free, discrimination against indies, Google Play’s shutdown for new authors, and the pros and cons of going pro. This week’s Question of the Week: Does the traditional publishing industry’s behavior toward indies count as sanctioned discrimination? Why or why not?
The dynamic duo of digital debutantes took on their usual trio of tips and the latest in self-publishing news in their 59th episode. In today’s show, you’ll learn about Facebook Custom Audiences, Facebook funnels, and successful autoresponders. You’ll also hear discussions on news stories focusing on Kobo books on planes, clickbait advice, carving your own path, Amazon’s new sales pages, and Google’s upcoming addition of buy buttons to search results. This week’s Question of the Week: Do you like Amazon’s new sales page? Why or why not? Do you think it’ll increase or decrease sales and why?
After a short (and live!) musical interlude, Jim and Bryan tackled the latest publishing industry news and tips. Tips included Chuck Wendig’s 10 authorial self-promotion commandments, Nate Hoffelder’s thoughts on writing for short attention spans, and Jane Friedman’s four questions to ask yourself when building a community. The news stories centered on 100 percent self-publishing royalties, the difficulty of selling digital products, a customer’s lifetime Amazon ban, the five dumbest business practices in publishing, and the latest Author Earnings report. If you answer this week’s question of the week with a video or phone call, you’ll be entered into a drawing for a free year of Author Marketing Club! This week’s question: Should customers be allowed to return an unlimited number of ebooks at any time? Why or why not?
After Bryan chatted about his Facebook Event product launch, the two troubadours tackled tips on brand building, persistence, and working hard to achieve success. They also discussed news on the federal government e-book program for kids, PayPal’s new digital product endeavor, BitLit’s expanding shelfie technology, the music industry compared to the publishing industry, and the latest on Author Solutions. Bryan and Jim are starting a Patreon campaign (like Kickstarter for podcasts), and they want your help to figure out what bonus content to give their followers. This week’s Question of the Week: What bonus content would you like us to provide as pledges on Patreon?