Episode 237 – Backlist Bonanza, Apple’s Next Big Thing, and Price Elasticity

Question of the Week: Which unexpected advertising keywords and targets have provided you with results for your books and why didn’t you think they’d work?

Have you stumbled across some unusual keywords that have given you surprisingly positive results? “Happy Birthday!” to Bryan, who celebrated this past weekend. This week’s Happy Book Reviews Feature winner is Dan Thompson. Bryan and Jim share a hilarious post from William Oday—the ultimate Sell More Books Show spinoff—Bigfoot Big Heart: A Steamy Cleaned Romance. Bryan thanks the Patrons – Cold War: Alien Incursion and Guardian of the Grail. The Hot Tips include why the best keywords may not be your first choice, new ways to win back old email subscribers, and why price pulsing on ebooks can be an effective strategy. The Top News stories that matter to indies this week include the pros and cons of Barnes and Noble’s new print book pre-order feature, how recent changes at Apple could affect authors and increase income, author Katherine Bogle’s success story on rapid release and writing to market, Jim’s thoughts on Apple’s opportunities in the audiobook market, and how author Elana Johnson made massive financial gains in a single year. Question of the Week: Which unexpected advertising keywords and targets have provided you with results for your books and why didn’t you think they’d work? read more

Episode 236 – Spinoff to Market, D2D POD, and Non-Sleazy Selling

Question of the Week: What would be your Spinoff to Market? Also, what would be a Spinoff to Market for Jim and Bryan with the Sell More Books Show? (i.e. Shawty and the Hustla in the Wild Wild West)

If you had the opportunity to pick a spinoff for a specific market from one of your series, which one would you choose? Jim is still scheduling 15-minute consultations over on AuthorAccelerate.com, hop on over and set up your one-on-one. Bryan had a great time on Smart Passive Income with Pat Flynn and shares his awesome experience. This week’s Happy Book Reviews winner is RJ Beam. Bryan and Jim thank our featured Patrons: We Own the Sky, Faster Than Falling, and Leaving Eva. The Hot Tips include how to sell books without selling your soul, why Google docs could be the workflow solution you’ve been searching for, and why NaNoWriMo is worth a try. The News stories that matter most to Indies this week are how a change in VAT could line your pockets with extra cash, what issues will likely cause Wattpad’s token system to fail, how Kyla Steinkraus reached $5k in monthly earnings with a write-to-market spinoff, what’s up at Draft2Digital and why you should care, and how author Aidy Aaward exploded her income with a few key strategies. Question of the Week: What would be your Spinoff to Market? Also, what would be a Spinoff to Market for Jim and Bryan with the Sell More Books Show? (i.e. Shawty and the Hustla in the Wild Wild West) read more

Episode 235 – Category Strings, Wide Berths, and The Wonky Donkey

Question of the Week: Amazon may be getting rid of longer category strings on your sales pages. What do you think is the next big change Amazon will put into practice?

If Amazon is willing to ditch long-string categories, what else do you think they will jettison? Jim welcomes Bryan back from his West Coast mastermind retreat. The guys celebrate their 700,000th podcast download. This week’s Happy Book Review feature winner is David Mark Brown. Bryan thanks the featured patrons God and Gigs, Star Flame, and Peppermint Mocha Murder. The top Tips this week include how to successfully schedule the habit of writing, how stats can help you master paid advertising, and why author endorsements might not be out of your reach. Here are the News stories you won’t want to miss: How the subscription model of book sales is flourishing in Sweden, why the Wonky Donkey kicked Fear from the top spot, which tips Craig Zerf followed to double his income in August, Dave Chesson explains what is happening with Amazon categories, and how going wide helped J.D. Brown gain a big boost for a backlist series. Question of the Week: Amazon may be getting rid of longer category strings on your sales pages. What do you think is the next big change Amazon will put into practice? read more

Episode 234 – Good Groups, Bad Bribes, and Going Overboard

Question of the week: Was the legal wording put in at Kboards.com just legal mumbo-jumbo, or was it really put in so they could do things with your content? Sub-question: What is Craig Martelle’s SMBS show name? Crazy Craig Martelle? We need something better than that!

Is Kboards.com going to start publishing all your stuff? Do you have a nickname for guest host Craig Martelle? Bryan is on vacation and Jim has the pleasure of guest hosting with prolific sci-fi writer Craig Martelle. Jim and Craig discuss the 20Booksto50K Facebook group that Craig manages, a group that recently hit 25,000 members and adds about 50 new members per day. Jim thanks all the show Patrons which can be viewed at SellMoreBooksShow.com/books. Your Top Tips this week include why you shouldn’t overdo the “show don’t tell,” how Facebook is improving you ability to interact in groups, why Story Origin could help improve your also-boughts. The news stories that you definitely need to hear this week are why the French don’t approve of indie pubbing, how Rachel Medhurst moved her sales without a rapid-release strategy, who’s been taking bribes to make negative Amazon reviews disappear, how Michelle Lancaster found success in writing pulp fiction, and how Kboards.com’s new TOS may be driving users to jump ship. Question of the week: Was the legal wording put in at Kboards.com just legal mumbo-jumbo, or was it really put in so they could do things with your content? Sub-question: What is Craig Martelle’s SMBS show name? Crazy Craig Martelle? We need something better than that! read more

Episode 233 – Prolific Works, Paid Editing, and Return on Investment

Question of the Week: Is it more important to spend money on developmental and copyediting on your first book or to spend it on marketing like book covers? If you had to choose between waiting to publish or going forth without the heavy editing, which would you choose and why?

Will developmental editing or marketing give you the biggest bang for your buck on book one? Would you publish without an in-depth edit? Bryan and Jim have a great show for you this week! Bryan’s getting ready to take a little time off and Jim will have a special guest host for you next week. Jim notes that his Author Accelerate conferences have revealed that a lot of authors are in the wrong category. Winner of the Happy Book Reviews feature is Chuck Manley. Bryan thanks our featured Patrons: SPA Girls – How to Kick Author Overwhelm in the Butt!, The Thing Speaks for Itself, and Dark as the Grave. This week’s hot Tips include how to manage distractions and write more, what authors think the cost of hiring editors, and why patience is the name of the game with AMS ads. The stories that matter most to indie authors are why Target is redacting certain words in book descriptions, how Instafreebie’s rebrand could help you, how slow and steady release schedules can lead to author success, why ad spend and careful monitoring is critical to success, and which strategies and choices helped Kevin Butman to a successful book launch. Question of the Week: Is it more important to spend money on developmental and copyediting on your first book or to spend it on marketing like book covers? If you had to choose between waiting to publish or going forth without the heavy editing, which would you choose and why? read more

Episode 232 – Extra Ads, Tapzo, and Scheduling Your Future

Question of the Week: What kind of a lifestyle do you want connected to your author business? What kind of changes would you need to make to your publishing and marketing to make that lifestyle happen?

How does your author business set the tone for your lifestyle? Do you need to make changes to your business plan to achieve the lifestyle of your dreams? Jim and Bryan ask everyone to stay safe during the approaching hurricane on the east coast. This weeks Happy Book Reviews winner is Nadja Baer. Bryan thanks our featured Patrons: The Author’s Guide to Ebook Publishing, More than Monsters, and A Band Director’s Guide to Everything Tuba: A Collection of Interviews with the Experts. Don’t miss this weeks Top Tips including how to avoid the sophomore slump with your second book, why dividing your time between projects will lead to long term success, and when to use reader surveys to foster community. The “Don’t Miss” news stories are why Amazon purchased Tapzo, which strategies can help you hit the $1,000 per month mark, what’s up with AMS ads now, how Amy Linnabary Meyer got to a five-figure month, and what does Jeff Bezos hold for the future. Question of the Week: What kind of a lifestyle do you want connected to your author business? What kind of changes would you need to make to your publishing and marketing to make that lifestyle happen? read more

Episode 231 – Walmart Audiobooks, Ian Fleming, and Going Back to the Well

Question of the Week: If you had your big-time unicorn success with one of your books or series, would you continue to write in that genre or would you spend time on your other artistic passions as well?

If one of your books or series exploded with unimaginable monetary success, would you continue to write in that world or would you pursue other passions? Jim is back from Montana and he and Bryan have a great show for you. Bryan has a limited time sale on Best Page Forward book descriptions over at https://www.sellingforauthors.com/laborday18 ! Some of the Sell More Books Summit speakers are announced. Jim is still taking submissions for the Author Accelerate 31 Covers revamp! This week’s Happy Book Reviews winner is JB Wocoski. Bryan thanks our wonderful featured patrons: The Efficient Writer, Taking Charge – Making your Healthcare Appointments Work for You, and Nightblade. Here are the Hot Tips this week: Why you should disregard one-star reviews, how authors can re-title a series without missing a beat, and why it’s important to connect with influencers in a genuine way. We have an Honorable Mention news story that reveals the true nature of Ian Fleming’s indie author roots. You won’t want to miss these Top News Stories including how traditional publishers are experimenting with more aggressive ebook pricing, how Walmart and Kobo are making their move with competitor price matching, author Jacki James shares which strategies helped her get to a four-figure per month income, how two authors turned a zombie snafu into a marketing boon, and which writing strategies helped author Brent Nichols move past his backlist and into profits. Question of the Week: If you had your big-time unicorn success with one of your books or series, would you continue to write in that genre or would you spend time on your other artistic passions as well? read more

Bonus Episode – How to Sell More Books Forever

Happy Labor Day weekend! Enjoy this bonus episode, an audio-only replay recording of Wednesday’s How to Optimize Your Amazon Sales Page to Sell More Books Forever webinar. We’ve included the slides and the video edition in the show notes. If you’d like to take advantage of Bryan’s Best Page Forward bulk description sale, click and select Add to Cart before Fri., Sept. 7th: https://www.sellingforauthors.com/laborday18/ Each level provides at least one special bonus, including the five-pack bonus of three group coaching sessions with Write to Market master Chris Fox! We hope you enjoy this special episode. read more

Episode 230 – Mindset, Hooks, and Author Tax Breaks (with Adam Croft)

Question of the Week: How do you think your mindset has held you back in your indie author career? What would you have to do to overcome that mental hurdle to take your career to the next level?

How can you overcome your own mental roadblocks to take your writing career to the next level? Jim is out fishing and Bryan has a wonderful guest co-host—Adam Croft. Bryan and Adam get off course discussing cider, but bring it back on topic with Adam’s new nonfiction book, The Indie Author Mindset. This week’s Happy Book Reviews feature winner is Steeven R. Orr. Bryan thanks our Featured Patrons The Strange, Excelsior, and How to Sex Your Snake. Some great tips this week include how to republish on Kobo without losing your reviews, which overhaul strategies helped launch one author’s career, and how to up your click-through rates on Bookbub ads. We have and Honorable Mention story this week about which types of entertainment kids are into besides video games. The Top News stories you’ll want to hear are which new promotional tools can help your next release, how soon you’ll have to move your books from Createspace to KDP, an author success story with quadrupled sales, why tax law changes could add to you bottom line, and what strategy one author used to double page reads. Question of the Week: How do you think your mindset has held you back in your indie author career? What would you have to do to overcome that mental hurdle to take your career to the next level? read more

Episode 229 – Facebook Profile Posts, Pain Points, and Slow But Steady Writing

Question of the Week: What’s the best made-up headline you can come up with about the latest terrible thing happening to the author community? (i.e. Amazon Now Requires Blood Sample to Join KDP Select)

What’s your best “sky is falling” clickbait headline for the author community? Jim and Bryan are back in action, and they’re here to announce the Author Accelerate 31 Covers promotion, which gives you a chance to get a professional cover tweak! After thanking their patrons Hypercage, The Secret Blush, and Sell More Books With Less Social Media, the dynamic duo provided tips on writing out of town, organizing your email lists, and building your brand. News stories included the launch of the Walmart/Kobo online bookstore, the biggest international stories of the week, China Literature’s recent film company purchase, one author’s slow but steady path to success, why the sky isn’t falling on Facebook, and how another author 30x’d his sales by buckling down and doing the work. This week’s Question of the Week: What’s the best made-up headline you can come up with about the latest terrible thing happening to the author community? (i.e. Amazon Now Requires Blood Sample to Join KDP Select) read more